What Is a Content Management System (CMS) and How Can It Benefit Your Company?

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What is Content Management System

Your company has started its online operations, and you need to create a website to support its e-Commerce platform within a week. What can you do? Do you start building a hardcoded website? Do you have to add navigation bars, images, text, and other website building blocks? No, if I were you, I’d get the most robust content management system (CMS) that would need no coding. Content management systems are software applications that give you a platform on which you can build and manage your company’s website without coding skills. Over 43.6% of websites use content management systems. Read on to learn more about what is Content Management System, how the best content management systems work, their importance, and their benefits to your business. 

What’s Content and How Does a CMS Work?

Content is the written and audio-visual material that makes up a company’s manuals, business documents, and files. Your business is bound to get more productive if you can organize your content in a manner that will make it easy to present, edit, store, or update. 

A CMS helps your business organize your company’s content to prevent duplication and allow easy access to information. The system also helps your company add more content to the company site without a coding specialist or programmer.

Hardcoded sites often need web programmers to write JavaScript, CSS, and HTML codes to create or edit a site’s content. But with a good CMS, there is no need to hire a website programmer. 

Here are the benefits of a content management system. 

Fast Updates

Posting new blog content on your website shouldn’t be a daunting task. With a CMS, your website is flexible enough to update search engine optimized marketing content. The CMS platforms are made with non-coders in mind.

Your company’s in-house online marketing team can develop search engine optimized content. They can also make content updates on your site without consulting a programmer. A CMS creates a short editorial cycle for your company’s content. 

The CMS has a content delivery application (CDA) component and a content management application (CMA) component. 

What are CDA and CMA components? The CDA and CMA components handle all the coding, infrastructure, and database queries in the back end. 

With these components in place, you’re left to focus on the front-end of your site. Many CMS systems come with pre-designed templates, which you can use to customize your website quickly. The pre-designed templates make the website design and redesign process simple and fast. 

Seamless and Unified Website Interaction Experience

A large percentage of online consumers are less likely to return to your website to buy if they experience a difficult shopping time on your site. Websites that aren’t user-friendly are hard to navigate. But the current CMS platforms can grant your business a unified shopping experience.

These CMS platforms can fuse appointment scheduling, content, and online shopping. The fusion gives your customers one touch-point where they can reach all ends on your e-Commerce platform. 

Hassle-Free Collaboration

More than one user can access and work within a CMS platform simultaneously without creating any inconvenience. Your developers can add custom codes to the theme of your site while your IT team implements security protocols and adds more SEO content.

In essence, the CMS streamlines working, and your entire team can work on one landing page in one go. 

Better Search Capability

Good content is no good content if it optimized for the search engine. Search engine optimized content is easy for internet users to find. Many CMS platforms have on-page optimization features that search engines use to rank and read your website. 

The on-page optimization features include page titles, meta descriptions, XML sitemaps, alt-tags, and URL structures. These features make it easy to organize your content to make it searchable and capable of showing on the first SERPs. 

Highly Scalable

CMS platforms have many extensions and plugins that have functionalities that can be extended. All entrepreneurs wish to grow their businesses to great heights. They also need websites that can scale up and match their level of operation.

CMS platforms build an environment in which it’s easy to add more web pages and content without calling a website developer to do more coding. Buttons, images, and themes can get updated with ease or get swapped to match the changing brand personality.

Read more about sitecore architecture and how it can help you with scalability.

High Content Accuracy and Centralization

Content scattered throughout a business can get duplicated by different personnel. It can also get edited by different contributors. Such duplicate content in different formats often creates inconsistency. But with a robust CMS platform, your business can consolidate its information into one repository. 

The repository can be co-shared among all personnel. The content in one repository is only stored once, and there are duplicates. 

The content may get used in one or many files. But the CMS platform tracks all instances of its use or reuse, and the system flags instances where changes are made.

Why Would a CMS be Ideal for Your Business?

With a robust CMS platform, you can design, build, modify, edit, manage, and publish online content on a user-friendly platform. You can create bespoke website designs and modify your sites’ functionality by using downloadable or bought extensions and templates instead of coding.

If you’ve found this post insightful to you as a business person, read more similar articles on our website. They’ll help you to learn more about managing your business website.

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