From digital marketers’ point of view, SEO is an important factor for the website owners and brands of all sizes. It allows your site to appear in the search results when someone puts a query for which you have an answer or solution. In other words, it increases a website’s visibility in the Search engine result pages (SERPs) which leads to more organic traffic to your website.
SEO is made up of multiple different on-page and off page elements, and understanding what they are and how they work is the main key which can bring more clicks on your website.
As the new websites are being launched, online competition continues to increase. It’s becomes important to rethink about your content marketing strategy and invest in SEO.
Search engines keeps updating their algorithms timely to make search results better for better user experience. It becomes important that websites must meet specific requirements set by search engines and this is where SEO strategy becomes very important.
You must know what SEO trends are on the horizon so that you can know What SEO strategies and tactics will work and help you dominate in the SERPs. Whether you’re a business owner who needs more leads to your business or an expert marketer who wants a refresher to your SEO strategy, this post will keep you updated on what to keep an eye on in 2020.
1. BERT Algorithm
With the launch of BERT (Bidirectional Encoder Representations from Transformers) core search algorithm, Google is getting better and better at understanding the context between words with better search results. This overall means that original and detailed information content will rank higher. Out-of-context search results will be removed by Google, so try to create content that accurately answers the user’s query.
2. Voice search
There are millions of people using voice search queries to get their search results as it is more convenient for a user to speak with an assistant than to type. These search queries are mostly long-tail and very specific and user wants a accurate results. A great majority of consumers put voice search queries for shopping online. There is doubt, that voice search is faster than traditional methods of searching for a query, this is what makes it the number one reason for people adopting the trend.
3. Content marketing
Content and SEO are two different aspects of marketing but they both go hand-in-hand. Creating content without knowing what your audience is looking for will bring your traffic down. Only unique high-quality content can help you beat the competition to be displayed on the first page of search results. A high-quality content brings you more backlinks, and it’s also what search engines crawl when they arrive at your website. Every page on your site should serve a clear purpose providing a good user experience. Adding a proper schema markup to your content will make it easier for the search engines to understand your content.
4. Mobile SEO
Nowadays, more searchers are using mobile devices than ever before and most of the time people will find your website via a mobile device. Search engine optimization of websites combined with flawless viewing on mobile devices can get you far on search engine results. Google is already ranking websites compatible for mobiles and desktop. So, if your site serves dynamic content based on the user’s device or has different URLs for desktop and mobile, then you need to make your site mobile friendly
5.Google featured snippet
Featured snippet shows up as a block that contains the exact answer when searching for information or answers to your questions. You could find it right above the first organic search results, that is why it’s also called “position zero.” These snippets make finding answers easier than ever and sometimes people find the answer they wanted from the snippet itself. Google Home does typically cite the result of the featured snippet in a spoken result, which definitely benefits your website.
6. UX & Technical SEO
User Experience is the biggest trend that smart SEO professionals should focus. This includes the overall experience of user from the initial interaction in the SERPs, to the overall landing page experience, and even the experience after they leave your website. The UX also includes term like site speed and page speed. A slow website can lead your user to leave your webpage.
7. Keyword Research
Keyword Research will help you identify keywords where the searchers click on more than one result. Doing so will help you to find out what’s important to your audience that result in more clicks.
8. Programming Language
For better website it is advised to use a programming language like Python and R to eliminate your most time-consuming and redundant tasks.