Landing a content marketer job: Everything you need to know


Are you looking to get into content marketing? Are you already in the field, but looking to get a better job? Then this blog post is for you. We’ll cover everything you need to know about landing a content marketer job, from figuring out what kind of company or agency you want to work for, to making sure your resume and portfolio are on point. We’ll also look at how you can make yourself stand out from other applicants, as well as which skills and experiences employers are looking for. With the right tools and mindset, you can easily land a content marketer job with ease!

Is a career in content marketing lucrative?

Content marketing is a growing field with many opportunities for those looking to enter the workforce. But what is content marketing, and is it a lucrative career?

Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

So, is a career in content marketing lucrative? The short answer is yes. Content marketers are in high demand, and the average salary for a content marketer is over $85000 per year. With the right skill set, you can command an even higher salary. And in the era of AI having real people who will craft the right strategy, connect the dots and deliver something relevant is important. 

For content marketing, you need a special type of personality

The ideal candidate is a natural storyteller with a passion for writing and an understanding of the latest trends in digital marketing. They should also be able to understand the needs of your target audience and produce engaging content that resonates with them.

Content marketers are oftentimes caffeine-addicted pun masters with a genuine passion for writing and reading. Sense for humor is not sold separately. Most of them enjoy remote workspaces. They are creatures of habits, so if you find yourself within these lines, make sure to check the 12 habits of successful marketers and see what you can work more to excel in this career.

If you have what it takes to be a successful content marketer, then follow the tips mentioned in this blog post to land a job in this exciting field.

Your cover letter needs to be on point

A great cover letter is essential if you want to stand out from the competition and land a content marketing job. Here are some tips to make sure your cover letter is on point:


  • Keep it short and sweet: A cover letter should be no more than one page. Get to the point and don’t include unnecessary information.
  • Highlight your relevant experience: Make sure to mention any relevant experience you have, whether it’s in content marketing or another field.
  • Showcase your writing skills: Your cover letter is an opportunity to show off your writing skills. Use clear and concise language, and avoid grammar mistakes.
  • Tailor it to the company: Take the time to research the company and tailor your cover letter accordingly. Mention why you’re excited about the opportunity and what you can bring to the table.
  • Follow up: Always follow up after sending your cover letter and resume. A quick email or phone call can go a long way in making a good impression.

You need to showcase relevant content pieces

If you want to land a content marketing job, you need to start by showcasing your relevant content pieces. Your portfolio should be full of blog posts, articles, and other types of content that demonstrate your ability to produce high-quality, engaging content.

When potential employers see your relevant content pieces, they’ll be able to get a better sense of your writing style, your areas of expertise, and your ability to generate original ideas. If you can show that you’re a well-rounded content creator, you’ll be in a much better position to land the job you want.

To make sure your portfolio is as strong as it can be, take some time to curate your best work. Choose pieces that are representative of your skills and experience, and make sure they’re organized in an easy-to-navigate way. With a little effort, you can put together a portfolio that will help you land the content marketing job of your dreams.

In conclusion

If  you want to land a content marketing job, you need to have a strong understanding of the latest trends in the industry, be able to produce high-quality content and have a good mix of soft skills and hard skills. With the right mix of these elements, you’ll be well on your way to impressing potential employers and landing your dream content marketing job.