TikTok is, without any doubt, all the rage at the moment. With millions of users worldwide — and counting — it’s one of the most popular, exciting, and innovative social media platforms.Few Marketing Tips Every TikToker Should Know
And even though a large segment of its user base is very young, TikTok can still be an excellent digital marketing tool. You can also use it to boost and reinvent your personal branding in fun, imaginative ways.
Are you on TikTok and would like to make it big by going viral and getting lots of followers? Then you need a well-thought-out social media marketing strategy. In this article, we will reveal how you can do that, in 7 easy steps.
Table of Contents
1. Start with the Right Hashtags
Hashtags are not just an Instagram staple: they are super-important on TikTok, too. By selecting and using the right hashtags, you can join the trendiest topics and conversations, and reach millions of like-minded users and brands.
There’s one caveat, though: the hashtags you use always need to be relevant to your brand and content. Even if something is trending at the moment, it doesn’t mean that you should jump on the bandwagon. So, do a bit of research and stay within your niche to up the chance of attracting relevant traffic (and business).
2. Create Fun but Informative Content
So many TikTok sensations become famous for their hilarious videos. So, if you want to do the same, you should put a fun, creative spin to your content, too. Make sure it remains informative and relevant, though, by adding text and hashtags.
An entertaining video that has no relevance or meaning to your brand won’t work. Like you did with hashtags, the content that you film and share needs to be mindful of your niche, audience, and specific goals.
3. Team up With Other Creators and Influencers
If you are serious about becoming a famous TikToker, then you’re going to need to check out what other viral accounts are doing. Is there anything that you think might work for you and your brand? Or, even better, could you team up with one of them to strengthen your online presence?
Search for relevant content and hashtags on TikTok, and you will be able to find the right people to connect with. Drop them a private message explaining your collaboration ideas, and wait to hear from them. In the meantime, share and like their content, so that they see that you are passionate about what they do.
4. Make Sure Your Video Intro Is Great
First impressions matter, in particular on social media. TikTok users tend to be young and fast-paced, which means they will easily move onto the next video if yours is not grabbing their attention.
To make sure they stick around, share your content, and follow you, you’ve got to make that video intro pretty awesome. Don’t run around in circles trying to convey your message in an intricate way. Be bold, direct, and straightforward right from the get-go, so that people can get a taste for you and your brand.
5. Film Short, Punchy Videos
When it comes to video length, less is more on TikTok. This is for the reason that we outline in our previous tip. TikTok users consume content at lightning speed and don’t have time or patience to sit through minutes of videos.
So, try to be creative and make the best possible use of time. Get straight to the point, and give yourself a maximum of 15 seconds to get your message across in the punchiest, most captivating way. If you manage to say it all in 10 seconds or less, even better.
6. Remember to Post Often and Engage With Your Audience
Once your following builds up, they will come to expect you to share content pretty frequently. Make sure you do that, by dedicating some time each day or week to creating fresh, exciting videos.
Engagement is also essential, to become popular on TikTok. Comment on your posts, answer any questions that other users might have, and generally be super nice and helpful with everyone.
7. Be Patient and Don’t Give Up!
You’ve been following all of our tips to a T, and are yet to see any major improvements on your TikTok status? Fear not: like with all good things, it takes time.
Equip yourself with a lot of patience and determination, and don’t throw in the towel if it’s taking longer than expected to achieve your marketing goals. Good things come to those who wait, remember? This applies to TikTok, too.
But there’s something that you can do if you are in a real rush to boost your TikTok presence: you could consider buying followers. This is a good option to get a head start on the platform and get TikTok followers in a consistent and reliable way.
Easy Social Media Marketing Tips to Become the Next TikTok Sensation
Now that you have read our easy social media marketing tips to make it big on TikTok, you are all set to turn your vision into a reality. Remember that it all starts with hashtags: they are the best way to keep the pulse on all the current trends.
Then, it’s a good idea to connect with other TikTok creators, and film short, catchy, and informative videos. But don’t give up if you aren’t seeing the expected results in a short timeframe. These things can take time, so be patient, confident, and keep creating amazing videos.
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