Digital marketing is also referred as online marketing. It involves advertising through digital channels such as search engines, social media, websites, email, and mobile apps etc. Businesses that use digital marketing need to assess the value of ROI of the channels that connect them to potential customers, thus, it’s also important for marketers to learn more about marketing attribution.
Difference between Traditional Marketing and Digital Marketing
Traditional marketing includes promotion through announcements, business cards, business promotions on TV notices, handouts, and radio, print advertisements in daily newspapers and magazines to publicize an occasion or products. While Digital marketing involves promotion through digital modes. But the main purpose of online marketing and traditional marketing is similar. Both Focus on drawing more clients to the business and to construct a brand picture.
As technology continues to evolve, it’s no more a surprise that the marketplace has become increasingly more digital. More and more consumers are researching and buying products online.
So how do you reach the consumers? The answer is: Digital marketing.
More and more businesses are implementing digital marketing tactics to reach and engage their target consumers online effectively. Brand awareness is critical if you want to grow your business and expand it. Hence, being able to come up with an effective positioning and messaging framework template for your business brand will allow you to effectively explain the unique elements or attributes of your brand to your target audience. The more people know about your brand, the more of your product or service you’ll be selling. And, not to forget, social media is a great place to increase your brand awareness.
Marketing Strategies to Improve Brand Awareness
1. Run Ads On Social Networks
Nowadays more of consumers use social media platforms to find new products, brands, or services. Visitors should be able to look at your social media profiles and know you’re in business. The more valuable and higher quality content you post, the higher the chance of a follower sharing your content.
2. Partner with local businesses
Focusing on the local market, at least in the beginning might get more conversion. Partnership with local businesses to build brand awareness works similarly to cooperating with influencers.
3. Guest blog for other sites
Writing and pitching blog posts for another publication is when guest blogging comes into picture. It’s important for brands to run their own blogs and build owned audiences from other publications so that more customers can know about your brands.
4. User-intent related keywords
Search engine optimization may seem intimidating, but it’s vital to a brand’s exposure online. It increases the chances of your content seen by search engines like Google and placed on search results pages. Performing keywords research will let you know the words audiences are searching to find companies like yours.
5. Take help of Referral Program
Referral program not only increases your reach and the amount of people who know your name, but it also brings that awareness from a source that people trust. One way to achieve brand awareness through the coveted word-of-mouth marketing is to help your loyal customers be your best advocates.
6. Develop a voice for your brand
Developing a brand voice can help your brand can easily stay in the minds of consumers. The voice can be funny, emotional, smart, sentimental- it just has to be true to the brand and the audience you serve. Having a unique tone makes a brand more memorable.