Have you given enough thought to your product packaging?
Packaging is essential for a successful product launch. It might not seem as important as product design or marketing if you aren’t a marketing buff.
Not giving it the attention it deserves, could be setting yourself up for failure though. But you’re new to package design, it can be overwhelming to start with. You might not even know where to begin.
That’s where we come in! Keep reading for these 6 product packaging design mistakes to avoid today.
1. Packaging That Misleads Customers
Designs for packaging that mislead customers are a huge no-no. Whether on purpose or by accident, this will erode the trust your customers have in your brand. It could only take one mistake for them to decide against shopping with you again.
Always follow the advertising standards bodies’ guidelines. This should be for your home country and any countries you’re shipping to worldwide.
If you don’t, you’re open to criticism, bad press, and even legal challenges. Not to mention the long-term income loss from customers jumping ship.
2. Not Providing Any Protection
This is a vital mistake, especially with packaging for large items or fragile ones. To be quicker, testing the packaging durability is a step most companies miss.
It’s not going to matter though how nice your boxing looks if the item inside breaks in transit. It’ll look bad on you as a brand, turn customers off and cost extra in returns and warranty claims.
3. Having a Design That is Over-Complicated
The term “less is more” definitely applies here and simple packaging designs often win out. When designing your packaging print and graphics, don’t go overboard.
Make sure your packaging is easy for the customer to open but secure. It should have your logo and match your brand colors and ethos without being too busy.
All necessary information should be neat in places that the customer can find and read with ease. Don’t have too many complicated layers they have to sift through.
4. Not Considering Sustainability
74% of US customers are willing to pay extra for responsibly-sourced packaging. So, sustainability should be on the top of your priority list. There’s no excuse not to care about the plant in this day and age, and consumers are aware of this.
Luckily, with this trend of eco-friendliness, there is an emergence of suitable packaging. From cornstarch plastic to paper bubble wrap, there’s plenty of choices. And they’re at a price, durability, and refinement level of their chemical competitors.
Consider your product needs and find solutions that meet them while being kind to the Earth. For example, liquids could go in glass instead of plastic bottles. You can learn more by checking out FH Packaging hemp packaging.
5. Trying to Do It Yourself
If you’re not an expert in package design, it’s not worth trying to cut corners and do it yourself. Typos in copy or a messy design will have customers question your professionalism.
If you spot errors when they’re in print, recalling thousands of items isn’t going to be cheap either. Set aside a product packaging budget and work with experts. You’ll get a professional package design with all the kinks worked out before it heads to print.
6. Your Product Blends Into the Shelf
Not every product can have a prime spot in a store. Your packaging is going to have to do the heavy lifting and make your product stand out from the crowd.
Don’t copy what your competition is doing with the size, shape, and function. Your brand is unique and so should your packaging be. Wow them right from the start, so they’re excited to open the box and use your product.
Packaging Design Mistakes Don’t Have to Ruin Your Day
So, there you have it! Now you know these top 6 packaging design mistakes you know what to avoid.
Think about your brand ethos and what you want customers to think when they have seen your design. It should represent who you are as a business while meeting customer needs. For the best results, a professional will help your products reach new heights.
If you found this article helpful, check out our other blog posts today!