Are you looking for a design for your business banner? If yes, choosing the right banner design for your upcoming business event is not as simple as it sounds. For instance, you need to integrate the logo of your brand in such a way so that it matches with the overall design of your event banner. When your banner is noticed by prospects in a trade booth, they might visit your store for product inquiries.
According to an article published in Entrepreneur, one of the best ways to create business signs that attract customers is by choosing persuasive colors that relate to your brand. Your goal is to make your banner design work and not against your brand. Therefore, here are four mistakes you must avoid when choosing the banner design for your business:
- No planning
Do you recall the famous quote by one of the founding fathers of America, Benjamin Franklin? It ran “If you fail to plan, you’re planning to fail.” The same rule holds when it comes to your banner design. The lack of foresight and future modifications in the banner could prove detrimental for your business. That is why you need to look for signage experts, who create banners, which are easy to tweak after some years depending on your branding needs. If you feel that you may need changes, discuss this point with the banner design professional before finalizing a banner.
- Typos, spelling errors, and incorrect details
When it comes to your business banners, you need to include precise information with no spelling mistakes, typos, and inaccurate information. Doing so will prove fatal for your business. That is why you need to collaborate with a sign design agency. It will send you proof of the text before finalizing the design. If notice any errors, rectify them immediately. Taking this casually will create a bad impression about your brand in the minds of your customers. The moment you finalize the design, if any error is noticeable in the banner, it is your responsibility. Therefore, check all text before printing.
- Poor banner design
These days, some low-cost design tools are available and they have led some small business entrepreneurs to believe that they can deal with the banner design themselves. Though these tools may work for small ads, they will not work when it comes to the design of a custom banner for your upcoming event. That is why you need the services of a banner design agency.
- Inaccurate color, banner size, and font
Banner size matters a lot because the information must be visible even from a distance of about 100 ft. It means you need to make the lettering tall enough to ensure easy reading. Use bright colors, fonts neat and simple, and lettering easy to read. Create a good contrast with letter colors with the banner background color for improved legibility.
Final thoughts
Make sure you get your business banner designed by a professional. Include the right color, font, letter size, and color. Plan, brainstorm and then decide on the final design.
