Many people, especially those who are die-hard fans of a particular sports team or player, end up purchasing attires and accessories that bear the logo or a symbol of that particular team. Sports fans are passionate and some wristwatch brands have keyed into the marketing strategy of manufacturing wristwatches to serve fans of a particular sport. The connection between watches and sports has an important history and continues to this day. Let’s see about the 5 wristwatch brands associated with sports.
Over the years, many interesting and collectible sports watches have emerged, especially given their suitability for certain complications. Even today, luxury watch brands are promoting sports by sponsoring sporting events, ambitious athletes, or entire leagues. This increases access to new demographics that were previously unavailable. The close connection between the two industries is ubiquitous and here are some brands that are associated with sports.
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1. Tag Heuer
One of the factors which make TAG Heuer so beloved is its unwavering commitment to producing precise, reliable, and stylish timepieces right from the beginning up to date. The Swiss luxury watchmaker doubled its portfolio in 2011 with new sponsors in motorsport, sailing, rubies, and other sports.
One of the goals of this Swiss watch is to open up new channels for TAG Heuer’s target group. The company has been associated with several prestigious sports events, mostly for motorsports. Hence, it is quite obvious that Tag Heuer timepieces and watches are a force to be reckoned with, especially in the sports world.
2. Hublot
Hublot has emerged as one of the world’s most popular watch brands. Swiss companies rely on football and basketball, other than sports like golf so as to reach a younger demographic. Trade ambassadors include celebrities like Dwyane Wade, Jet Li, and Bod Miller. As part of its new sponsorship with Miami Heat, Hublot has pledged to raise funds for the Miami Heat charity over the next three years.
Hublot also plans on becoming the official watch of the Swiss Ski House, a meeting point for champions and fans. Hublot is a partner of the Ayrton Senna Institute and Children’s Smiling Fund. The company has created limited edition watches for all organizations and donated a reasonable amount of proceeds to sports and non-profit organizations.
Last October, Hublot celebrated the simple and creative integration of a golf counter into a watch. Following the announcement of Dustin Johnson’s arrival as a brand ambassador for the Hublot brand. Hublot has been successful because of its innovative styles and great materials.
One of the most important aspects of Hublot’s appeal is its design. Luxury watchmakers like Hublot strive to always create a style that is distinctive and original. Hublot has also attempted to create a modern aesthetic that is still highly fashionable while maintaining elements that represent the past.
3. Omega
After three watch models dedicated to the 2018 Winter Olympics in Pyeongchang, OMEGA has launched another watch collection that focuses on its long-standing dedication to the Olympics in general. The brand has been an avid supporter and sponsor of the Olympic games for decades. The wristwatch you wear can have a direct influence on the image you project, and Omega watches are elegant.
4. Richard Mille
Alain Prost is known to have had a great career in Formula 1, but he is also a longtime cycling fanatic and his passion is expressed in this latest work by Richard Mille. Considering the number of Motorsport AA watches that RM has recently released, this original asymmetrical carbon design is impressive. Designed to fit comfortably on your wrist while cycling, this watch is as sophisticated as a Hublot golf meter.
The manual odometer acts as a kind of logbook, allowing the driver to keep track of the total distance traveled (or the distance traveled during the trip; the desired hike parameters can be set at the touch of a button). While not entirely practical, adding task-specific functionality to the wrist is an interesting and unique approach as it requires the user to do basic calculations.
5. Audemars Piguet
Audemars Piguet spans a diverse portfolio in the sports world, its sponsorship can be found in sports like Motorsport, Sailing, and Horse Racing. Audemars Piguet is still owned by the founding family and produces special editions for sponsorship. For example, the company produces a limited edition line of watches created under the auspices of Tim Alinghi, who won America’s Cup in 2003 and 2007.
The Equation of Time watch was also designed around the concept of non-profit sponsorship. Apart from sports, they also provide sponsorship to different charities fighting for ailments like AIDS.
Conclusion
Athletes are always in trend. However, the athlete’s influence goes far beyond sneakers and sporting goods. Many professional athletes today work with luxury watchmakers. Athletes bring trends and demands to the world of luxury watches. Up to date, different sports events are being sponsored by luxury wristwatch brands. Some even take things a step further by releasing models dedicated to special events, for instance, the Olympics.
